Headliner:

• Willie Alvarado

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West Texas native Willie Alvarado has built a career around preserving the timeless sounds of Mexican Bolero Ranchera music. Inspired by legends like Jose Alfredo Jimenez and Vicente Fernandez, he brings heartfelt emotion to every performance, keeping these classic ballads alive for new generations.

His love for music began early in Mexico, where he would sing “El Rey" for his father's poker games, earning money for chicklets. That childhood passion grew into a lifelong journey, taking him to venues across Texas and beyond. Even when performing for English-speaking audiences, his music transcends language barriers, leaving a lasting impact.

Beyond traditional ranchera ballads, Alvarado has also created his own music, including his hit “Un Gran Amor." However, his performances aren't limited to Spanish classics-he also delivers contemporary English hits, songs that resonate with everyone and bring a fresh energy to his shows.

Fans can experience his dynamic blend of music live at Arc Light Sports Bar & Grill inside the Clarion Hotel, 441 Rio Concho Dr, on Friday, March 14, 2025, at 8 p.m. during “Willie Alvarado and Friends." The event promises an unforgettable night of acoustic performances, blending the beauty of Bolero Ranchera with familiar favorites. Advance tickets are $10, VIP tables for eight are $100, and tickets at the door and on the day of are $20.